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WHO WE ARE

Leading Hospitality Firm

WHAT WE DO

At Etoile, we transform hospitality assets into exceptional properties and world-class, experience-driven destinations. We elevate every guest journey, optimize operational excellence, and unlock sustainable, long-term profitability, all while preserving the essence and soul of each location.

HOW WE DO IT

Through a seamless blend of global expertise and bespoke, hands-on execution, we partner with visionary operators and leading industry experts. Every strategy is meticulously designed, implemented, and refined to deliver measurable results, enduring value, and unforgettable experiences.

WHY WE DO IT

We believe hospitality is an art of connection, where moments become memories and experiences inspire loyalty. Our purpose is to inspire people, craft environments that delight guests, empower teams, and enrich communities, leaving a lasting positive impact with every stay.

OUR MISSION

To shape hospitality ventures into respected, admired and profitable businesses, by enriching guest engagement, employee fulfillment and increasing revenue stream.

OUR VISION

To establish Etoile as a world-class management group and white label, celebrated for excellence and transformative impact in the hospitality industry.

WHO WE SERVE

We serve a wide range of clients, including new ventures and existing businesses. Hotel and restaurant chains, members clubs, cocktail bars & lounges, corporate entities, retail businesses, theaters, stadiums, casinos, cruise lines, amusement parks, private airlines, international universities, government institutions, investors, and entrepreneurs.

Our Team

GIUSEPPE SOCCIO

MANAGING PARTNER

With over two decades of international experience in ultra-luxury hospitality, Giuseppe has built a distinguished career shaping some of the world’s most recognized destinations. His journey spans Europe, the Middle East, and Asia, collaborating with globally renowned brands, starred culinary talents, and leading beverage innovators. He has held leadership roles with prestigious names such as Capella, Nammos, and Four Seasons, while playing a key role in pre-opening strategies and large-scale transformation in long and short projects for flagship properties including Waldorf Astoria, Zuma, and lately the iconic Burj Al Arab.

Giuseppe is widely recognized for his expertise in F&B concept development, operational excellence, and the mentorship of high-performing, multicultural teams. His strategic approach consistently combines elevated guest experiences and strong commercial performance.

Throughout his career, he has hosted ultra-high-net-worth individuals, world leaders, and international celebrities, curating hundreds of bespoke, high-profile experiences. He holds executive education credentials from ESSEC Business School, EHL Lausanne, and SDA Bocconi.

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